The ability to provide skilled therapeutic touch may not always coincide with the ability to master marketing and business techniques. However, there are simple methods massage therapists and bodyworkers can use to further develop these skills and promote their services. One way to market your practice, attract new clients and create repeat customers is to focus on a specific feature, such as your massage cream. By placing the spotlight on this detail and teasing out all the aspects that make it great, you can find a wealth of material to market your business in creative ways. First, set aside some time to really consider what makes your massage cream so great—and if there is nothing outstanding about your current product, then it may be time to look for a new one. Try to come up with a list of at least a five things that you love about this cream and...
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