The ability to provide skilled therapeutic touch may not always coincide with the ability to master marketing and business techniques. However, there are simple methods massage therapists and bodyworkers can use to further develop these skills and promote their services. One way to market your practice, attract new clients and create repeat customers is to focus on a specific feature, such as your massage cream. By placing the spotlight on this detail and teasing out all the aspects that make it great, you can find a wealth of material to market your business in creative ways. First, set aside some time to really consider what makes your massage cream so great—and if there is nothing outstanding about your current product, then it may be time to look for a new one. Try to come up with a list of at least a five things that you love about this cream and...

When considering what massage lubricants you want to keep in stock, there are several factors to keep in mind. The type of modality you practice most often, whether scent (or lack of scent) is important, and whether or not any of your patients have allergies are just a few of the points to think about when it comes to deciding what products to keep on hand. Perhaps one of the most important factors is the viscosity of the oil or cream you are using. Different types of massage require different amounts of glide or surface tension and your choice of lubricant will make a big difference in the effectiveness of your work. It may be useful to consider exactly what viscosity is. The Merriam-Webster dictionary defines it as: “Resistance of a fluid to a change in shape, or movement of neighboring portions relative to one another. Viscosity denotes opposition to flow. Viscosity...