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US Moms Agree: Food and Happiness Go Hand-in-Hand

US Moms Agree: Food and Happiness Go Hand-in-Hand
Many ingredients are actively engaging in new conversations, and moms agree, food and happiness go hand-in-hand. Moms are making informed decisions about food in order to help their families lead better lives. Leading food ingredient company, Chr. Hansen, Natural Colors Division, commissioned the "Thought for Food" survey to learn what US moms look for in food labels and to gauge their perceptions of natural ingredients. While moms rely on personal insight gained from Google searches, news segments, and social media discussions, most of their purchasing choices are made by reading food labels.  "One significant outcome from the survey found 83 percent of respondents wish there were more naturally derived food offerings from US food companies. This insight drives product development to help our customers meet consumer needs," said Mary Bentley, senior vice president of color sales and commercial development, Natural Colors Division, Chr. Hansen. "It's also interesting to note 80 percent...
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