Nordic Naturals is kicking off a fall initiative to benefit a very special cause. The campaign—“Buy One Bottle. Help Two Heroes.”—will raise awareness
Qualifying products include all bottle sizes of Baby’s DHA, Children’s DHA, Nordic Berries, Omega-3, Complete Omega, Ultimate Omega, Pet Cod Liver Oil, and Omega-3 Pet.
“Veterans frequently return from active duty with neurological and physical disabilities that make daily life incredibly challenging,” said Joar Opheim, founder and CEO of Nordic Naturals. “Medical service dogs offer amazing support that really changes the lives of these men and women.”
Crystal Ayala, CEO and lead trainer for Paws for Veterans, describes their work as “life-saving,” noting that 22 veteran suicides are reported every day, and 1.2 million dogs are euthanized annually. Paws for Veterans rescues shelter dogs facing euthanasia. According to Ayala, “Each dog is rehabilitated, trained, and given a home with a veteran who needs and loves them. Veterans help train their adopted dog to perform tasks related to their specific disability. These can include waking them from nightmares, reminding them to take medications, finding lost objects, and physically interrupting panic attacks.”
“We hope this unique promotion will raise awareness about this issue and this organization,” adds Opheim. “We have been supporting the work of Paws for Veterans for more than a year, and we’re excited to give our customers an opportunity to give back as well.”