As the new school year kicks off, parents across the country are helping their kids excel in the classroom by caring for their
For more than 20 years, Colgate has been reaching children in classrooms across the US with free dental screenings and education through its Bright Smiles, Bright Futures program. This year, to better equip families with the resources they need to help their kids achieve a healthy smile, Colgate has partnered with actress, best-selling author, and education advocate Danica McKellar ("The Wonder Years" and "Dancing with the Stars") as part of Smile for Picture Day–an annual back-to-school campaign that uses the tradition of school picture day to promote healthy brushing routines.
"Nothing says 'confidence' like a bright smile–and confidence is a key factor for a successful school year. I'm thrilled to join Colgate's Smile for Picture Day campaign and look forward to helping families by promoting the importance of healthy habits. We can help kids feel good about themselves by reinforcing the skills they need to take care of their smiles–for picture day and every day. I appreciate Colgate's commitment to dental health–especially for their mobile dental van initiative for underprivileged children."
Several studies have demonstrated a connection between poor dental health and low grade point averages and in some cases, children with poor oral health are nearly three times more likely to miss days at school than their peers due to dental pain. In addition to encouraging proper brushing and regular dental check-ups, parents can improve their kids' dental health by downloading the "Colgate Tooth Defenders" app. This educational app is available for free via iTunes or Google Play and is specially designed for children in Kindergarten through Grade 3 to help make fighting cavities fun through a series of games.
During Smile for Picture Day, beginning now through October, Colgate's fleet of mobile dental vans will travel to more than 150 elementary schools providing free dental screenings to children in need. Additionally, Colgate's award-winning oral health curriculum reaches approximately 3.5 million children in all 50 states throughout the year, and more than 750,000 kids through Colgate's longstanding partnership with the Head Start program of the US Department of Health and Human Services.
To celebrate "picture day ready" smiles, parents are encouraged to follow @ColgateSmile on Twitter where they can upload their kids' photo using the hashtag #SmileforPictureDay.
To learn more about Colgate Bright Smiles, Bright Futures, please visit ColgateBSBF.com to download more oral health education materials, videos, and more.