Earthbound Farm, a pioneering organic food company and the nation's leading grower of organic produce, is celebrating its 30th birthday throughout the month
Officially launched on September 1st, "Eat What You Are" celebrates the personality pillars ("Salad Signs") of Earthbound Farm founders, farmers, employees, and customers: Innovator, Champion, Nurturer, and Explorer. People can discover their own Salad Sign with a social-style online quiz. Quiz participants will be entered to win a limited-edition reusable shopping bag and other mystery prizes throughout the month.
Nationwide quiz results will be compiled at the conclusion of the 30-day campaign to reveal how these personality traits express themselves across the country. Will California have the highest Innovator score? Will Alaska dominate the Explorers? Are Champions strong in New York? And where do the most Nurturers live?
"Thirty years of organic farming is a big milestone, one we couldn't have achieved without the hard work and support of our founders, farmers, employees, and customers," said Samantha Cabaluna, vice president of communications and marketing for Earthbound Farm. "Among them are Innovators, Explorers, Nurturers, and Champions–like me. And we're excited to celebrate them all."
In addition to prizes, quiz participants will receive a downloadable commemorative Salad Sign art card with a Salad-in-a-Jar recipe that corresponds with their salad sign:
>>The Innovator: Farro Salad with Arugula Edamame & Tomato Vinaigrette
>>The Champion: Power Summer Salad with Blue Cheese Vinaigrette
>>The Nurturer: Roasted Beet Salad with Walnuts & Feta Cheese
>>The Explorer: Soba Noodles with Peanut Dressing
From its humble beginnings as a 2 1/2-acre backyard garden in Carmel Valley, California, to becoming America's largest grower of organic produce, Earthbound Farm is a trailblazer in the organic food movement and the first company to successfully launch pre-washed salad packaged for retail sale in 1986. To learn more about all of Earthbound's exciting firsts, insights, and milestones, visit the interactive timeline:ebfarm.com/salad-sign.
Source: Earthbound Farm, ebfarm.com