Company hopes to increase awareness of benefits of massage for golf performance.
San Antonio, Texas — Massage Heights, a leader of professional, affordable and convenient therapeutic
A San Antonio native, Rodriguez began his career in golf at Texas A&M where he earned first-team All-American status in 1995, led his team with six victories and earned accolades such as Southwest Conference Player of the Year, Most Collegiate Victories in the USA and USA Collegiate Golf Team to play Japan.
He went on to tour with the PGA, Nike Tour and the Web.com Tour; however, a herniated disc would hinder his performance forcing him to take a leave of absence. Determined to return to the game he loved, Rodriguez discovered the benefits of therapeutic massage; he began working on improving his game and went on to compete in the Canadian Tour where he was named 2006 Rookie of the Year.
From the professional athlete to a weekend warrior, incorporating therapeutic massage into a fitness regimen helps improve performance by lengthening the muscle fibers to help reduce the amount of muscle tension and recoil that has built up or been stored in the tissue, allowing the stored energy to dissipate evenly through your muscular and nervous system. This will also increase circulatory blood flow and increase the flush of toxins from the body.
“The muscles in our body are made up of multiple fibers, now imagine these fibers as bungee cords. In order for the cords/fibers to move to their maximum potential these cords/fibers will need to run bind-free in a parallel full range of motion in order to produce an extraordinary amount of force. However, if those cords begin to bind you will have a shorter range of motion and less leverage which equals less force, its anatomy meets the basic laws of physics,” said Daniel Jaramillo, licensed massage therapist and director of industry relations for Massage Heights. “Consistent therapeutic massage has the ability to get your bungees back to their natural state and get you farther down the green than ever before.”
Rodriguez has appeared on the Golf Channel’s Big Break Reality Show twice; on Big Break Dominican Republic, he earned MVP honors for the men’s side and a sponsor exemption into the 2011 Justin Timberlake Shriners Hospitals for Children Open. He has also played in the Adam’s Golf Tour and the 2012 Web.com Tour.
Big Break Invitational Reynolds Plantation will air live on the Golf Channel from 3 p.m. until 6 p.m. EST, Tuesday, Sept. 30, through Friday, Oct. 3.
About Massage Heights
Massage Heights is a family-owned, membership-based therapeutic services franchise company that provides members and guests convenient, professional and affordable massage and facial services that help people achieve a balanced and healthy lifestyle, all in an upscale retreat environment. Massage Heights was founded in San Antonio, Texas, in 2004. Today, the company has more than 100 locations open in the U.S. and Canada, with aggressive growth planned throughout the U.S. in the next five years. The company was featured on the CBS hit reality series Undercover Boss in December 2013, was ranked 33rd Top Franchise to own in 2013 by Franchise Business Review, ranked 259 in Entrepreneur Magazine’s Franchise 500 list for 2014, in Franchise Times’ Next 300 list for 2013, cited in USA Today Top Franchise for Minorities for 2013, recognized in Franchise Times as one of the smartest growing companies in franchising for 2014, and is a member of the International Franchise Association (IFA).