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Jamba Juice Company, a leading healthy, active lifestyle brand, launched its "Pink Whirl" in-store donation campaign yesterday to help raise awareness for breast

cancer and support the National Breast Cancer Foundation (NBCF) during the month of October, National Breast Cancer Awareness Month.

From October 1-19th, the national in-store promotion will feature exclusive Pink Whirl cups and allow patrons the opportunity to donate $1 to the NBCF. As a thank you for the donation, store guests will receive a Pink Whirl donation pledge to sign and put on display in the front lobby of their local Jamba Juice store, as well as a coupon sheet with four special offers for use on future visits. These coupon offers will be honored throughout the entire month of October.

"Jamba Juice is committed to building healthier communities, and as such, provides awareness and support to a special cause that affects not only those in the Jamba family, but also the greater communities we serve," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "We are exceptionally proud to roll out our Pink Whirl campaign during Breast Cancer Awareness Month in support of the NBCF. Through the partnership and generosity of our customers, together we will raise awareness for breast cancer and aid in educating women on the importance of early detection to ultimately save lives."

According to NBCF, 1 in 8 women will be diagnosed with breast cancer in her lifetime. It is estimated that 220,000 women in the United States will be diagnosed with breast cancer each year -- and one-fifth of those will die from the disease. In addition, an estimated 2,150 men will also be diagnosed with the disease. If detected early, in the localized stage, the five-year survival rate is 98 percent.

"Through its Pink Whirl campaign, Jamba Juice and their employees and customers are impacting the lives of women across America", said Janelle Hail, founder and CEO of NBCF. "Their funds will help women now and inspire hope to those affected by breast cancer through early detection, education and support services."

Founded in 1991, NBCF is one of the most recognized and respected breast cancer charities in the world, offering free mammograms and breast cancer education to women in all 50 states. For more information about the disease, early detection, and ways you can help, please visit NBCF's website at nationalbreastcancer.org.

Source: Jamba Juice Company, jambajuice.com

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