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AllerMates, the leading consumer product and education company for safeguarding kids with allergies, asthma and other conditions, announced today a partnership with The

Wiggles, the number one children's entertainment group, for the launch of the AllerMates/The Wiggles Allergy Alert Wristband. The new co-branded allergy alert wristband is available at allermates.com.

The AllerMates/The Wiggles Allergy Alert Wristband features the iconic Wiggles logo and can be customized with up to five AllerMates allergy and health alert charms. The selection of charms designates common allergens including peanut, nut, dairy, egg, wheat, and asthma, each with its own distinctively fun character. The wristband is free of BPA, phthalates, lead, nickel and latex, and is adjustable for a secure fit.

To teach children about their allergies and help them understand safety and awareness in an engaging and relatable way, P. Nutty, Pint, Eggie and other AllerMates characters will join Wiggles founding member Anthony Field (Blue Wiggle) and Emma Watkins (Yellow Wiggle), Simon Pryce (Red Wiggle) and Lachlan Gillespie (Purple Wiggle) in an informative video available on YouTube.

The Wiggles, widely known for their efforts in promoting safety for children take the subject of allergies very seriously. Their hit song "Ooey, Ooey, Ooey Allergies," which has received over 2.1 million combined views on YouTube, brings awareness to the subject and was inspired by real life circumstances.

"My son Antonio suffers from severe food allergies," said Anthony Field. "As both a parent and an educator, along with the other Wiggles, I strongly believe in the importance of allergy education for children and adults. We are proud to be in partnership with AllerMates and look forward to working with them to share this very important message."

"AllerMates is delighted to partner with The Wiggles to create our first-ever co-branded wristband," says Iris Shamus, founder of AllerMates. "The Wiggles are the perfect partner to help make allergy awareness meaningful and fun for kids."

The AllerMates/The Wiggles Allergy Alert Wristband will retail for $6.99. A six-pack of assorted allergen charms can be purchased for $16.99. Single charms cost $3.99

For more information on the AllerMates/The Wiggles Allergy Alert Wristband or AllerMates, please visit allermates.com. For more information on The Wiggles please visit thewiggles.com.

SOURCE AllerMates

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